Flowfushi +1°C Swirl

FlowFushi was an independent Japanese cosmetics brand that produced many fun and unique products. I was brought on as the main designer responsible for the visual direction for the product launch of a limited edition lip gross +1°C Swirl. The assignment included developing new packaging, product literatures and the advertising campaign to announce the new product. The clients’ requested that we incorporate the word 渦 (Swirl) in the creative, I came up with the dynamic letter form design, yet as an easter egg moment to celebrate the product.