Veranda Blend

Illustration for one of Starbucks core packaging, Veranda Blend. This art is intended to transport customers to a lively veranda in Latin America, giving a tangible sense of the coffee's origin. I wanted the design to reflect the Starbucks Blonde Roast story through use of color; roast color is primary, supported by House Green on the hummingbirds. Bright accent colors on foliage further highlight this amazing coffee's story.

Creative Director: Ben Nelson | Associate Creative Director: Derek Shimizu & Marisa Crane | Illustrator : Yumi K Reid | Designer: Charis Mori | Writer: Maria McNamara | Project Manager: Lauren Richard & Keyomi Toston | Print Production Manager: Anne Stevens

Previous
Previous

Komodo Dragon Blend

Next
Next

Spring Campaign